Now You See ‘Em, Now You Don’t
“Now You See ‘Em, Now You Don’t: Gender & Racial Disparity in TV for Children” analyzes the ratio of male and female characters in television shows created for young children and how frequently these characters occupy narrowly prescribed gender roles. The research shows that live-action children’s television programs have gone far in reducing gender and racial imbalance while they remain stubbornly entrenched in the rest of children’s entertainment, including
G-rated films and animated TV shows.The data also revealed that:
• Three quarters of all the single, speaking characters on children’s television were White, giving young television viewers a distorted ethnic worldview.
• Male characters are less likely than female characters to be portrayed as parents or in a long-term relationship.
• These gender and ethnic portrayals continue to influence what our youngest, most impressionable children expect from themselves and others.
The research was commissioned by See Jane, a program founded by Academy Awardwinner Geena Davis at the national nonprofit Dads & Daughters ®.
See Jane engages professionals and parents to dramatically increase the percentages of female characters and to reduce gender stereotyping in media made for children 11 and under.
Posted on April 13th, 2007 by animatingwomen
Filed under: Geena Davis Research | 1 Comment »

